a Madison Avenue fable from Ben Wattenberg.
Seeking to produce a new dog food, a big corporation set market researchers, food chemists and advertising agencies to work. The experts came up with a new product they were proud of. The dog food sold well, for a while. Then it slumped. Puzzled, the corporate executives commissioned a public opinion firm to see what was wrong.
Soon, the answer came back: "The dogs don't like it."
This is a fair enough analysis of the Mitt Romney campaign.
I've been hard on the Mitt. I did not vote for him. Take Ron Paul out of the mix and he was, however, the least unsavory of the lot.
Policy wise, he was as bad as the rest. If you were looking for someone to just keep the trains running on time, He was your man.
One disagreement about the coverage of the man was that he was plastic. I'm not completely sure what people mean by this. Sure, when he was "jivin" on MLK day he looked like he was trying too hard. So what. That he could not overcome his natural reserve hardly means he was "plastic." Just the opposite. The plasticity of Hilary Clinton wherein she can mimic a black woman and then go teary eyed is the standard.
Plastic, whitebread, racist terms for not being a complete public jerk.